Case Study 1: Microsoft and Maven

Microsoft’s Holistic Reproductive & Menopause Support via Maven

Overview:

  • Launched: 2021 (Parenthood) & 2023 (Menopause) – ongoing
  • Target Group: Parents, menopausal employees, LGBTQIA+, people of colour
  • Partner: Maven Clinic (digital platform with 25+ specialist services)

Key Actions:

  • Identified employee health needs
  • Formed strategic partnership with Maven
  • Rolled out services globally (58 countries)
  • Personalized care by identity & journey
  • Integrated in Microsoft’s “Essentials” wellbeing programme
  • Continuous feedback and adaptation

Impact:

  • 90% return-to-work rate for mothers (vs 57% national avg)
  • 3000 menopause interactions in 2 months
  • 4.99/5 user satisfaction score

Success Factors:

  • Leadership support, inclusive culture, robust tech, strong comms, long-term investment

Sustainability:

  • Ongoing global rollout, demand-driven model, adaptive services

Relatable resource developed: https://www.mavenclinic.com/programs/menopause

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